Archive for the ‘TradeShow Exhibits’ Category

Yahoo! Ad:tech Rental Exhibit Solution

Blazer Exhibits and Events, Inc.  takes the Yahoo! Ad:tech NY 2011 to new heights.

Blazer Exhibits Yahoo! trade show rental solution Ad:tech New York 2011Working with one of the worlds most recognizable brands is right down our alley.  Yahoo! decided against using the typical show services properties for Blazer Exhibits & Events modular rental exhibiting system. Combining direct print graphics, tension fabric signage, and the Matrix panel system, the entire visual and structural experience comes together with outstanding results.
The Venue: Ad:tech New York is one of the nations largest digital and interactive advertising conferences. Yahoo! needed their new services to be showcased. To get the show attendees to see Yahoo!’s latest acquisitions and technologies, Blazer Exhibits took their concept of a “juice bar” and put together a dynamic rental system together along with progressive and attractive graphics to meet the events objectives and yahoo! brand standards.
The Graphic Solution: 14′ tall portable direct print fabric banners complimented a Matrix rental wall system.  Blazer Exhibits provided temporary adhesive table top graphics to help tie in the “time line of success” theme Yahoo! was promoting on the floor and in the meeting rooms outside of the main hall.  Tension fabric hanging sign along with the Sintra wall graphics complete the progressive atmosphere Yahoo! wanted to project to attract meeting prospects.
Tangible Results: Yahoo!’s goal was to qualify 50 meetings through their juice bar, they attracted over 120 meetings between the 5 rental meeting rooms during the conference.
Supporting Your Brand: Working in tandem with Yahoo!’s creative team, Blazer Exhibits and Events rental solution took the show to the level expected by one of the worlds most recognizable brands.  Making sure all aspects reflected the Yahoo! standards which ultimately helped support their success at Ad:tech NY 2011

Selecting booth space for your show pt.2

Continuing on from the first post “Selecting your booth space for your show” we covered some of the fundamentals of the discovery process involved with these decisions (click here to read part 1). Understanding the big picture and your place at the shows you decide to attend. Is that everything? No, you need to know something about traffic flow in the show. lets continue about your choices for your trade show booth space on the show floor.

Traffic Flow

Ideally, you would have visited the show first and watched how the traffic flowed. Many studies have actually been done on this. You may also know companies that have been to that show and ask what they know of the events traffic.

Traffic in many shows tends to flow from center to right and then disperse. It also tends to gravitate to larger more unique exhibits and that goes to human curiosity. What makes exhibits / stands work is another discussion for another time. Show management tends to help you here, laying out the floor plan with groupings of large exhibits and also dispersing them among seas of smaller exhibits to help drive traffic throughout the hall.

Location, Location, Location

Your real estate friend was correct, location, location, location. There is more to consider.

Are there known exhibitors in the show who will draw attendees? Are they potentially a firm that may augment your offering? Getting close to these companies may help how many bodies you can drive to your space, but what you need and desire is qualified attendees.

Now that you have taken all this into consideration, look at your floor plan and identify three to four spaces that will allow you to stand out yet be within reach of your competitors, that have good traffic flow and in the prime areas towards the front of your hall.  Why to the front?  The human factors. People have limited attention span and tire out when walking distances and gathering information.

Final Thoughts

Taking all these factors into account and being prepared to choose the best available space for your first show will have a large impact on your visibility and overall success at your first trade show. Taking the steps from discovery to location will without a doubt, put you on the path to a successful event!

Selecting a booth space for your show pt.1

Selecting a booth space at your first Trade Show

It is a challenging position to be in, Trade Show and Event Manager. Especially, when you are asked to take your company to either its first trade show, or alternatively it is your first trade show. Where do you start? What do you do?  We will assume it is your first trade show.

Getting Started

First things first, sip a bit of you favorite beverage and clear your head. For me that involves a Carmel Macchiato. Now go to the show’s web site. This is also referred to as the show’s prospectus. Many shows are under a trade association’s web site. Of course, we are assuming that you advised the company on which show or the VP of Marketing has gotten approval for a specific show. Remember, this may not be your company’s first trade show, exhibition or trade fair.

Planning your Booth space at your first trade show

Discovery

Look over all show demographics, what the show is about and start to have a sound understanding of the event.

Now go sit down with your VP of Marketing and understand what they perceive the goals to be. How do they see the company exhibiting? What size space will be needed? How will you man the space?  Great! Now let’s make some assumptions for the sake of argument.  Your company is completely rebranding, you are also introducing some new products and services. You will utilize marketing staff and some tech/engineer types as well within your space. The VP would like to see an island location, but away from immediate competition. He or she thinks, 40 x 40 is enough space. He has thrown you a curve ball. You will follow this show with similar size in Europe.

Back to your cubical or office, you should take a moment to collect your thoughts. Now let’s look at the show again. Pull up the exhibitor list. Write down all of your known competitors who will be in the show and their space or booth locations. Print the floor plan and take it to Kinko’s and have it blown up where you can easily read the plan. Mark your competitor’s spaces on the plan.

The Big Picture

So what do we have so far? We have direction, we know where competitors’ are and which of them are are showing and what they are showing. Is that important in the selection process? Is it important to know what you are doing at the show before you select your location? In a word, yes. It is a driving factor. Why? Shall we return to the reasons for exhibiting? You are rebranding, and this is a pivotal moment for a company. Think of it like graduating college and now you have your first real job. Are you still out partying till morning or are you redefining yourself? Are you setting new hours, expanding your acquaintances and friends to include people in your line of work, or those who might affect your career? The same is true with branding. You want to be apart from your perceived competitors’. You will be showing off the new brand and you do not want distractions. Let us not forget you are also introducing new product and services, which will also reflect your new brand. So, position your company not too far away from your peers in business. If you believe you have a strong offering you should be close enough for a comparison.

(continue to part 2)

Large Format Trade Show Graphics

Before it was Blazer Exhibits & Events, it was Blazer Exhibits & Graphics!

Sometimes many of our clients do not realize that Blazer Exhibits has an entire wing of the building that is all about creating show stopping graphics! From our creative directors, graphic designers, down to the final production artist and finisher, we have a team of professionals and innovative printing technology that can achieve your highest ambitions.

• Graphic design services
• Pop-up exhibit panel graphics
• Detachable panels
• Pull up murals
• Tension fabric printing
• Modular and inline exhibit graphics
• Back-lit signs
• 3D signs for out door and lobbies
• Hanging graphics
• Pole pocket graphics
• Vehicle wraps
• Direct printing to numerous substrates
• Retail displays

Over 28 years in the design and graphics field

We have the tenured experience to make your concepts become a reality. Blazer exhibits & Events has a solution for any challenge you can throw at us. Tension fabric structures, hanging signs, panel graphics, pop-up mural, custom lobby or outdoor signs we will give you many options and choices to choose from to make your graphics and messaging stand out.

We are also adding new ways to make your vision become a reality with equipment that can print on just about anything you can think of from Paper to cement!  Our new direct print capabilities adds a dynamic element to all of our exhibits and custom booths.

So you need to print directly on to a piece of metal or laminated surface?  No problem!  Our direct print capabilities can really expand your graphics dynamic appeal.

Watch these videos of our direct printer in action!

We really can print and create custom graphics of all sizes for any need you have!

Talk to your Blazer Exhibits & events representative of just simply send us an email and we will get you the information you need to start your exhibiting program and get it on the road! For more information, driving directions, and contact information click here and get started today

you can also contact us through all of our social media sites located on the right column and our very convenient online chat.  We are looking forward to providing you with the perfect solution for your trade show and marketing needs.

Trade Show Exhibit Success With Less

Achieving trade show exhibiting success with less

Maximizing Your Trade Show Budget

Today more than ever exhibit managers are being forced to produce big impact shows with shoe-string budgets.  The pressure to produce innovative and functional exhibit experiences with little or no money can really put everyone involved into a corner that could at first seem to be a monumental task. There are a few things you can do to reduce cost and get the results you want at your next trade show event.  Who says that smaller exhibit spaces mean smaller results?

Exhibitor Pre Show Marketing

Some good pre show planning is a good place to start.  Ultimately your goal is to attract qualified prospects at your show, and you would be surprised how some pre-show canvasing will boost your brand awareness.  Here are a handful of tips on how to succeed with pre-show planning

1. Thoughtful and targeted marketing to your potential prospects will at the very least make them aware that you are attending.  Not only are you educating prospects on your brand and products, you are gaining visibility that will help drive traffic to your exhibit space regardless of your diminished exhibit space.

2. Messaging that targets new prospects as well as current users: It is always good business to keep in contact with your client database and a valuable resource to gain insight to their growing needs.  By taking this information you will be able to speak to exactly what they are interested in, increasing your show floor traffic and gaining more attention.

Trade Show Exhibit and Event Properties

There are multiple cost effective exhibiting systems that are not commonly seen, giving you a visual edge on surrounding cookie cutter systems.  Be aware of your booth space and show rules for any advantage you can exploit to benefit your targeted messaging.

Trade Show Exhibit Graphics

Smaller 10×10 – and 10×20 – foot exhibits are often uninspired, unoriginal, and relatively less successful in comparison to larger trade show booths. But that doesn’t have to be the case for your space! Remember your thinking outside of the booth space to increase your success.  Your staff has rehearsed, you have messaging that targets new prospects, and clients looking to upgrade.  Your pre-show marketing has been working all angles from phone calls, emails, and social media outlets.

1. Spending a little more time on quality messaging and imagery can take the smallest exhibit property to new heights!  As a matter of fact you can save a good deal of money if you are not late in producing your graphics.

2. Get started early so your not rushing, work with professional agencies or graphic designers to create outstanding and thoughtful designs to grab the attention of attendees at the show.

3. Make sure that there is a definite  tie in to your pre show marketing materials so it is easy to spot your exhibit space and easily be seen.

Trade Show Booth Staffing

Enthusiastic and qualified staffing for your exhibit space can make or break your show.  It is critical that you have the enthusiasm and knowledgable staff that will take those hard earned prospects and convert them to meeting or further contacts.

1. Have your staff practice conversations, and make sure their body behavior lends itself to a very positive experience for the show.

2. Avoid the typical mistakes such as eating in the booth space, slouching, texting and other types of behavior that can send the wrong message to show attendees.

3. It only take a few qualified and motivated booth staff members to really make a small space a big hit!

Make the most of your budget by being prepared and starting early. Now you will have the time and tools to make the most of your budget!  If your exhibit is a big hit this year, chances are that your budget will increase for your next show.

Abex Alumalite Portable Exhibits

Blazer Exhibits Abex Alumalite 10x20 trade show exhibit

Blazer Exhibits & Events showcase trade show system of the month is the Abex Alumalite portable modular tradeshow exhibit system.   The Alumalite display system offer the convenience of a light-weight and portable tradeshow booth option that packs compactly into durable wheeled roto-molded containers weighing less than 200 pounds!

Save 10% on all abex alumalite trade show booths from blazer exhibits

Abex Alumialite Trade Show Exhibit Features:

  • Lightweight durable aluminum extrusions
  • 5 years factory warranty against manufacturer’s defects
  • Channeled square tube for accessories and monitor mounting
  • Dyesub tension fabric graphics
  • Flexible laminated panel graphics.
  • Free standing or fixed counters and shelving options
  • Halogen or LCD light options
  • Wing graphics available plexiglas, printed, or laminate
  • Three canopy shapes – Wave, Round and Straight
  • 2″ aluminum tubing  for canopies
  • 1/8″ frosted plexiglas wings and headers
  • Roto molded cases with wheels
  • Tool kits are included
  • Pillow case stretch fabric canopy covers
  • Abex Alumalite is a Modular and Reconfigurable Trade Show Booth

    The Alumalite is offered in an array of different configurations to fit your exhibiting needs at your next convention.  The Alumalite Classic,  The Alumalite Lineare, The Alumalite Zero, The Alumalite Sophie, and The Alumalite Kiosks, 10×10, 10′x20′ and larger, all the Alumalite exhibiting booths offered by Blazer Exhibits & Events are fully  reconfigurable and have multiple option for monitors, counters, shelving, and literature holders. Utilizing channeled square tube frame extrusions for the base structure, and 2″ round locking frames for the canopies which come in multiple shapes to fulfill you branding objectives during your show.

    Alumalite Portable Exhibit Graphic Options

    An incredible 81 inch wide by 84 inch high mural graphic area offers you a large area for maximum impact for your messaging. Graphics are available in your choice of either dye sublimation printed on high quality tension fabric, or roll on graphic murals printed with durable light blocking material that effortlessly attach to the Alumalite’s frame with magnets.

    Choose from three available canopy shapes: Wave, Round or Straight. The Abex Alumalite portable exhibiting booth “Wings” are available in frosted plexiglas, standard laminates, or custom laminates.  The wings also come in a variety of shapes to fit your needs and can be utilized for graphics as well!

    Abex Alumialite Options and Portable Exhibiting Accessories

    The optional Alumalite counters are available as an attached or free-standing units, and features room for a computer workstation, lockable storage, and removable shelves for your convenience.

    With the Abex Alumalite portable modular exhibiting systems offered by Blazer Exhibits & Events costing thousands less than competitive systems,  you not only get the advantage of a stunning exhibiting system that can grow and shrink with your show needs,  but you get it at a price that will make this an easy choice for your upcoming events.

    Abex Alumalite Trade Show Exhibit Photo Gallery:

    The Abex Alumalite portable booth systems come in a variety of pre-manufactured systems. Abex Alumalite Classic, Abex Alumalite Lineare, Abex Alumalite Zero, Abex Alumalite Sophie, and Abex Alumalite Kiosks.

    New Solar Modular Exhibiting System!

    Blazer Exhibits & Events has the Abex Solar exhibits for your display needs

    Blazer Exhibits & Events: Save 10% on Abex Solar Exhibiting Systems

    Introducing the new Abex Solar turnkey exhibiting system based on the Octonorm modular trade show platform. The stunning new Abex Solar exhibiting solution  provided by Blazer Exhibits & Events, brings together a unique combination of customization possibilities, diversity and practicality to your event and show marketing tool kit giving you a visual advantage over your competitors show properties.  These highly customizable and functional trade show displays will meet and exceed your tradeshow and marketing objectives.

    blazer exhibits and events solar exhibiting system

    Abex Solar trade show displays are built to last

    The Solar cutom modular display systems are manufactured in the USA and is backed by a lifetime warranty against defects in material and workmanship.  The Solar modular hybrid exhibit systems utilize a superior selection of components and materials that undergo a barrage of intense testing and evaluation to ensure that every component provides a perfect fit, finish, and maximum durability while maintaining the least amount of weight possible saving you valuable marketing dollars.

    The new Abex Solar booths are Carbon Neutral

    Each Blazer Exhibits Solar system by Abex, is manufactured utilizing a combination of materials specifically selected to reduce impact on our environment. This system is addressing global climate change by reducing CO2 emissions and supporting high quality, high impact carbon offset and renewable energy projects around the globe through Sustainable Travel International, which manages carbon offset programs for companies such as: Coca Cola, Marriot, Continental Airlines and Whole Foods Markets to name just a few.

    Blazer Exhibits & Events Abex Solar custom modular exhibit & display gallery

    Contact us today and receive 10% off your Abex Solar tradeshow exhibit

    Contact your Blazer Exhibits & Events sales representative and learn more about this spectacular modular hybrid system today! Mention this blog post and receive 10% off your Abex Solar purchase December 1st through February 2nd 2012! Hurry and take advantage of this spectacular offer.

    The HopUp Portable Pop-up Exhibits

    Simple.  Portable.  Effective.  Affordable.

    Introducing Blazer Exhibits & Events Hop-up display system by Orbus inc.

    This professional lightweight pop-up display system is ideal for effortless exhibiting at any venue.  These attractive portable fabric expandable booths make trade show exhibiting a breeze utilizing a simple assembly process that requires no tools. These inline portable booths are available in straight or curved frames in both table top and floor standing configurations.  These next generation popup tension fabric displays are made in the USA ensuring the highest quality of craftsmanship and durability for your portable inline display.

    Lightweight heavy duty anodized silver frame with durable locking clips

    The Hop-up inline exhibiting scissor portable back wall frame is made of durable anodized aluminum.  Not only does this allow for an extremely light weight portable inline exhibiting system, it also allows for recycling when needed in the future.  Extremely durable ABS plastic hubs and connecting arms clip effortlessly to  keep the frame locked in position during your marketing event preventing any twisting or mis-aligning that plague other portable exhibiting systems.

    Features and benefits

    • Integrated Dye Sublimation fabric tension graphics with or without end caps

    • Scissor style quick set-up and collapse frame

    • Durable ABS plastic locking arms and connector hubs

    • Supports and integral tension fabric graphics

    • Quick and easy set-up and take-down process

    • Durable rolling display cases in soft and hard case.

    • Available in 7 standard sizes  both floor standing and table top.

    • LED Lighting options available

    • Recyclable aluminum frame

    • Life Time Warranty

    • Made in USA


    HopUp image gallery


    Soft and hard case options

    Blazer Exhibits and Events Orbus Inc. HopUp units have an optional hard-case that will ensure your exhibits protection even in the most extreme shipping conditions.  You can rest assured that your expandable exhibit frame and graphics will arrive safely at your trade show ready to work for you.

    Many models available in vertical and horizontal configurations

    There are seven standard sized options for the Orbus Hop-Up booth systems, both floor standing and table-top varieties.  These compact lightweight portable exhibiting booths are available in curved and straight frames to compliment your branded messaging in the space you have available. You can also place multiple units inline to create a 10×20 or 10×30 exhibit.

    Expandable large format tension fabric graphics

    Blazer Exhibits & Events dyesub tension fabric graphics provide vibrant color and durable fabrics, ensuring your graphics last for years to come.  Our tension fabrics fit precisely to the inline frames utilizing a hook and loop connection which prevents waving or sagging.

    All Blazer Exhibits & Events Hop-up exhibits by Orbus Inc. have optional printable end caps so you can wrap your graphics, making your messaging easily viewable from all angles while hiding the frame system from the sides if desired.  The integrated tension fabric backwall graphic can remain attached to the aluminum frame for lighting fast set-up and take-down. No fussing with hanging brackets and magnetic strips!

    Hop-up tension counter option

    The HopUp portable fabric tension counter is a dynamic solution for an exhibitor looking for a professional looking table at an affordable price. The collapsible style frame makes the counter very easy to assemble while allowing the tension fabric graphic to stay attached to the frame at all times. Full color dyesub printing will make your marketing message vibrant and attention grabbing ensuring your brand is clearly seen.  The extremely durable frame makes the counter rugged enough to last for many years. There are optional colors for the counter top so you can get a great  match to your company brand.

    Contact us today!

    To get started with your Hopup inline exhibit solution call your Blazer Exhibits & events representative 1-408 263-7000 or just simply send us an email and we will get you the information you need to start your exhibiting program and get it on the road!

    For more information, driving directions, and contact information click here

    you can also contact us through all of our social media sites located on the right column and our very convenient online chat. We are looking forward to providing you with the perfect solution for your trade show and marketing needs.

    MultiQuad Displays & Modular Exhibits

    customizable, modular inline and island exhibiting systems made easy!

    If you are in the market for a dynamic modular trade show exhibiting solution that will save you valuable  marketing dollars, we have the ideal answer to your needs!

    Receive a 10% discount and a FREE 17" LCD display with purchase or rental from Blazer Exhibits & Events

    MultiQuad Exhibit is a unique exhibit system that is composed of interchangeable frames and Quads, that allow you to configure with ease to meet your booth specifications. The dynamic nature of the MultiQuad exhibit systems allows for growth by simply rearranging the base components to the floor space needed for your modular inline exhibit. The MultiQuad system panels have no designated front or back and can be covered on all sides giving you even more options for your exhibiting needs!

    How using MultiQuad modular exhibits can save you money

    The lightweight structure of the MultiQuad exhibit fabricated exhibits is 75% lighter and takes up to 93% less packing space, which will save on shipping and drayage.  You can pack every MultiQuad component into cases that FedEx or UPS can ship giving you another shipping option if you use crates for larger shows. And the flexibility to send your exhibit quickly on an urgent basis!

    The MultiQuad booth solutions is ideal for both inline and island exhibit configurations and easily converts from one to the other with just a few modifications.

    MultiQuad booths assemble with no tools or instructions

    Each MultiQuad exhibit is built using a thumbscrew locking system so you never have to worry about tools for your assembly. Simply twist in place and your MultiQuad display frames will be securely positioned. Each piece of every component is clearly labeled with piece names, locations and color-coding, so you don’t even need assembly instructions. Instead just build the system like you would a paint-by-numbers, matching the like colors and labels.

    MultiQuad exhibits support monitors up to 42″

    The MultiQuad™ trade show exhibit systems can support monitors up to 42″ with ease, while remaining portable and tool-free. The monitor is supported inside the Multi Quad exhibit display frame flush with the front of the display so that only the LCD screen is visible for a clean, finished look that competitor’s cannot duplicate. And since MultiQuad has the unique Quad system that allows you to interchange and move graphics within seconds, you can also reposition the monitor to various locations as needed.

    Multi Quad is composed of a series of interchangeable components

    MultiQuad trade show display is made from a combination of light-weight, eco-friendly aluminum frames and 23″ x 23″ Quads. The frames are the basic building blocks of the MultiQuad booth system. By combining various frame combination’s

    You can create a MultiQuad booth that arranges for any size booth space. Frames are available as either standard (12″ deep) or MAX (23″ deep). MAX frames allow for you to build exhibits up to 16′ in height for large towers and island configurations. All components are available in either Standard or MAX sizes.

    View Blazer Exhibits & Events MultiQuad trade show booth exhibit gallery

    Any configuration of the MultiQuad Exhibit Systems are available for rental or purchase

    Contact us today!

    To get started with your MultiQuad modular exhibit solution call your Blazer Exhibits & events representative 1-408 263-7000 or just simply send us an email and we will get you the information you need to start your exhibiting program and get it on the road!

    For more information, driving directions, and contact information click here

    you can also contact us through all of our social media sites located on the right column and our very convenient online chat. We are looking forward to providing you with the perfect solution for your trade show and marketing needs.

    New! Green Portable Exhibiting Systems

    Blazer Exhibits & Events offers the new Magnetix green display systems

    Blazer Exhibits & Events magnetix 10x10 green exhibiting system by Abex

    Magnetix Pop-Up booth Systems are the latest line of products offered by Blazer Exhibits & Events from Abex Exhibit Systems. Abex has over 30 years of manufacturing experience in the tradeshow industry, and have proven to build a top notch portable display unit.

    This New line of portable trade show displays are designed to take advantage of the latest technologies, materials, and practices which in turn minimizes any impact on our environment.  This a a truly green exhibiting system.  Take a look at some of the innovations with the Magnetix inline portable displays:

    Magnetix popup exhibiting display features:

    Fabric display panels are made of post consumer recycled plastic bottles
    Aluminum frame made of up to 70% recycled aluminum
    Graphics can also be printed on eco-friendly Bio-Flex mural panels
    Optional LED lights minimize energy consumption without sacrificing brightness
    Simplified components mean more efficient production and less waste
    Specially designed light-weight frame minimizes total weight requiring less energy to transport
    Durable rotomolded case made of recycled Icorene Resin protects the frame from damage ensuring it won’t end up in a landfill in 6 months or a year.
    Made in the USA to reduce transportation distance and fuel usage eliminating the need for ocean freighters to import to the US.
    California manufacturing facility adheres to the highest environmental standards in the country, and takes advantage of carbon offsetting to minimize environmental impact.


    Magnetix modular booth configuration examples:

    The Magnetix Eco-Friendly Pop-up exhibiting system comes in many different portable inline booth configurations, so you can rest assured there is a system that will work with your trade show and exhibiting needs.

    Contact us today!

    Call your Blazer Exhibits & events representative 1-408 263-700 or just simply send us an email and we will get you the information you need to start your green exhibiting program and get it on the road! For more information, driving directions, and contact information click here

    you can also contact us through all of our social media sites located on the right column and our very convenient online chat. We are looking forward to providing you with the perfect solution for your trade show and marketing needs.