AB Sciex Corporate Lobby

Posted on Wednesday, October 26, 2011 | Corporate Lobby, Customized works, Featured, Interiors | 0

Blazer Exhibits & Events teamed up with the marketing development team to create an exciting new welcome center for the AB Sciex corporate headquarters in Foster City, California.  The project took 4 months to complete with a large customer open house as the finishing touch on September 17, 2010.

The details of the project included a complete demolition of the existing interior followed by the design and installation of new custom elements for greater customer interaction and maximizing the brand awareness of the space both inside and out.

A large computerized sign-in area created a focal point upon entry.  Flanking left and right of the sign-in area were large plasma monitors, literature distribution areas and other storage spaces.  New doors, ceilings, lighting and flooring finished off the space to tie all the elements together.  Behind all of the fabricated elements were custom printed wallpaper graphics utilizing direct print technology.  Elements of this project were fabricated both on and off site and collectively installed just prior to the open house.

Exhibit Rental vs. Purchase

Posted on Wednesday, September 8, 2010 | Featured, Rental, Trade Shows, TradeShow Exhibits | 0

The Debate Continues

Renting a trade show exhibit might seem like throwing money away and a little non-commital.  You might also compare it to a rock and roll band renting all their instruments and playing a less than fine tuned show, rather than carry instruments they are more intimately tied to.  The truth is, that for many companies, renting an exhibit versus purchasing makes all the sense in the world.  With boundless design options and a variety of competetive solutions out there, renting may become your best option.  After all, a trade show exhibit is one of the most powerful tools a company has to create a temporary but persuasive embodiment of the best it has to offer.

Perhaps that’s why exhibits have traditionally been purchased in North America rather than rented. However, as companies have grown more sophisticated in their exhibiting strategies and rental inventories are more plentiful, it is now possible to rent displays in a wide range of styles and quality, which is why any company evaluating trade show displays should consider both rental and purchase.

Design Considerations

Budget and floorspace are the only restrictions a company has when purchasing and designing trade show displays. There is an array of designs, materials, shapes and functions available when purchasing an exhibit and any number of professional exhibit companies to design and construct it.

There are also a variety of rental options available, although not all exhibit companies offer rentals. Many companies will create “turn-key” custom rental solutions.  Recent trends indicate that the “your name here” trade show rental exhibit is going by the way-side for more customized solutions at rental rates.

The Budget

Given the cost of purchasing, storing, moving and setting up a display, renting has a lower upfront cost. However, long-term use over many shows may nullify those upfront savings.  A lease to purchase option can also be a consideration if the exhibit supplier offers such services.

Another point to consider is the financial implications of renting versus buying. Purchase of a display is a capital expenditure, which can be amortized over an extended period. Renting is considered a one-time expense and is not amortized.  The expense option has become widely popular over the last 24 months due to company restrictions of capital purchases due to cash flow constraints.

Flexibility Or Commitment

Generally speaking, rentals make sense in situations where the exhibitor needs flexibility or might have scheduling conflicts. For example, renting is a good choice for a company that rarely participates in shows or is unsure if exhibiting will reap a return on investment. A company can make a better informed decision by renting and experimenting before making a commitment.

Another useful rental scenario occurs when a company launches a new product. Trade show displays specific to a new product can be rented without a purchasing commitment.

There are also situations where a company that owns trade show displays will rent something more elaborate for a one time need. Perhaps to gain prominence in a new market or unveil a new product, a company will host a large, island exhibit. Even if the company owns its own inline display, for this event they will rent a custom installation.

There is something to be said for consistency in trade show displays. Keeping a consistent look and feel is much easier with a purchased display. For a company with a busy trade show calendar, it may be challenging to effectively brand and execute a rental solution without an up front plan of attack.

Ultimately the decision on whether to rent or buy is bigger than the price tag.  Both have their place in the world of trade show exhibits and each fits well into different

Rental Gallery

Take a look at just a portion of our available rental properties and rental concepts at the Blazer Exhibits Rental Gallery

Takeya 20′ x 30′ Custom Exhibit

Posted on Monday, July 5, 2010 | Customized works, Featured, TradeShow Exhibits | 0

Custom 20′ x 30′ Peninsula Exhibit for International Housewares Show, February 2010.

Blazer Exhibits & Events provided this unique design solution using many “green” materials including recycled tension fabric, aluminum and metal beams as well as environmentally friendly painted finishes versus high pressure laminates and glues.  The exhibit’s purpose was used to showcase a wide variety of serving utensils for specialty teas and other hot and cold beverages.  Attendees were invited to relax in the organic space and sample products.  The exhibit was a towering 19′ high flanked by 3′ tall dimensional logo letters on three sides.

“Our first large exhibit must effectively market to our distributors and generate a significant return on our investment…”

Sr. Brand Manager
Takeya, USA

Nvidia Retail Display

Posted on Sunday, July 4, 2010 | Featured | 0

Nvidia Retail Display
Fry’s Electronics
Launch, March 2010

Nvidia teamed up with Blazer Exhibits & Events to create a stunning in-store display featured at Fry’s Electronics in Northern California.  The display featured over 85 square feet of retail space to to display the latest embedded laptop and desktop technologies offered through Nvidia’s visual technology.  The display area featured custom graphics, lighting elements and inter-changeable messaging for a wide variety of products.  The display is in production for deployment nation wide.

Cadence Design Systems Product Launch

Posted on Saturday, July 3, 2010 | Featured, TradeShow Exhibits | 0

Cadence Design Systems
Embedded Systems Conference, April, 2010

Events - Tech Museum of Innovation, San Jose CA

Blazer Exhibits & Events worked hand in hand with Cadence Design Systems for a very special product launch hosted in tandem with the Embedded Systems Conference at the San Jose McEnery Convention Center last April, 2010.  The launch was supported with corporate branding on the interior and exterior of the facility as well as a fully catered function before and after the presentation.  The product launch was hosted in the IMAX Theater.  Following the presentation, attendees were lead to a branded environment located on the upper level for a more in depth review of the new products and service offerings.